Live Engagement Marketing

An introduction to the future of live events.

About this course

This course provides a high-level overview of Live Engagement Marketing. By the end of this course, you will:

  • Understand how Live Engagement Marketing can be used to drive business outcomes
  • Know how to set event goals
  • Be able to measure your goals against event app data

Curriculum14 min

  • Live Engagement Marketing
  • Introduction 0 min
  • Live Engagement Marketing Overview 3 min
  • How Live Engagement Marketing Works 0 min
  • Live Engagement Marketing Spectrum 0 min
  • Build Your Framework and Measure Impact 0 min
  • The Live Engagement Funnel
  • Discovering the Hidden Funnel 3 min
  • Event Goals
  • Setting Event Goals 0 min
  • Event Performance
  • Introduction 0 min
  • Event Performance Overview 4 min
  • Conclusion
  • Reaching Live Engagement Marketing Nirvana 0 min
  • Test Your Knowledge 0 min
  • Send Us Your Feedback
  • Course Complete! 0 min

About this course

This course provides a high-level overview of Live Engagement Marketing. By the end of this course, you will:

  • Understand how Live Engagement Marketing can be used to drive business outcomes
  • Know how to set event goals
  • Be able to measure your goals against event app data

Curriculum14 min

  • Live Engagement Marketing
  • Introduction 0 min
  • Live Engagement Marketing Overview 3 min
  • How Live Engagement Marketing Works 0 min
  • Live Engagement Marketing Spectrum 0 min
  • Build Your Framework and Measure Impact 0 min
  • The Live Engagement Funnel
  • Discovering the Hidden Funnel 3 min
  • Event Goals
  • Setting Event Goals 0 min
  • Event Performance
  • Introduction 0 min
  • Event Performance Overview 4 min
  • Conclusion
  • Reaching Live Engagement Marketing Nirvana 0 min
  • Test Your Knowledge 0 min
  • Send Us Your Feedback
  • Course Complete! 0 min